Clinique iD is changing the game – are you ready to play?

If you’ve had your eye open recently, you will know that Clinique have been DOING BITS. Their new iD moisturiser has been something that has literally slammed into the skincare market and has changed the way that we can use targeted skincare.

Your individual moisturiser is fully customisable compromising of a moisturising base and then a treatment cartridge. I bang on regularly enough about the importance of a solid skincare routine and I’ve been recently getting into Clinique’s skincare range (hello moisture surge, luv u) so when iD came about it’s something that I couldn’t unsee and needed to try ASAP.

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Clinique are running a series of pop up sites across the UK at the moment canonically (they’ve just been to Birmingham, if you missed it – there’s Clinique counters in Debenhams, Selfridges AND Boots), and this week they’re in Bluewater Shopping Centre. You can’t miss them; the sites look gorgeous.

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The whole experience of choosing your iD I thought was incredible, you have full control over how you want this product to make you feel.

Let me take you through the steps:

  1. Choosing your moisturiser base
    If you have super dry skin like myself, I chose the dramatically different moisturising lotion+ my skin absorbs it as if it’s water and it lasts all day. They also have oil control gel for more of an oily/combination-based skin texture or hydrating jelly which is for dry skin also. I nearly picked the hydrating jelly as it provides 24-hour moisture over 8 hours, but I prefer a lotion-based cream to a jelly one. I’m splitting hairs here.
  2. Choosing a cartridge
    I loved this bit. It was the first time I’ve seen treatment products which weren’t the ‘old but golds’ choice like pores and anti-aging, there was something in there for everyone. You can choose from:
    Irritation: Which calms skin, particularly if you’re sensitive to everything (like me) such as the weather or pollution.
    Pores and uneven texture: So, this cartridge contains AHAs which are your exfoliants used to give you the polish needed to retexture the skin. Very exciting to see this in a moisturiser, this is what I’d recommend if you wanted more of a glow finish.
    Uneven skin tone: If your only skin concern is uneven skin tone, you’re doing pretty well and I envy you massively. The Japanese Angelica Root in this cartridge targets those tiny areas of dullness on your face to make it even more perfect. Get out.
    Fatigue: I reallyyyy wanted to try this one, but I have other…. pressing issues. The overall polish this gives you to make your skin shine and reduce the signs of a tired face. It contains taurine so isn’t suitable for vegans.
    Lines and wrinkles: The whey protein in this cartridge reduces the lines and wrinkles and gives a smoothing effect over the skin. Love the idea that this contains whey protein, I’m imagining it to be like going to the gym but for your skin.
    Cartridges

I chose the irritation cartridge as there are days where my skin looks red and patchy and I’m not into it one jot. I’ve got a bit of a tin foil hat on when it comes to my skin and pollution, I hate the idea of the dregs of the city air invading my skin, it genuinely freaks me out a little bit, particularly when it makes my skin patchy.

Now, if you go to a pop-up site there is the option to customise your bottle and that is something I could not resist. If you can’t make your way to a site, you can go in to your nearest counter or order it online (there’s a cute 10% off your first order if you sign up to their newsletter). Mother’s Day will soon be upon us and if there is a brand your mam is going to recognise the name of it’s going to be Clinique because it’s a classic.
Bottle

I also want to quickly mention something, as I think it may resonate with more than a few people. I think I have been traumatised by beauty counters in the past. My teenage days where I was awkwardly tall and finding my feet with the whole makeup thing, I’d go into Debenhams or wherever and the counter girls would put the Fear of God into me and I wouldn’t talk to a soul. Even now, as a full-grown adult, counter assistants can put me off! But I have never, ever met nicer assistants than the Clinique group. If you’re a little bit nervous or have some questions about what would be best for you whether it’s makeup, skincare or how to get a certain look, Clinique is the place to go.

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Clinique iD moisturiser is £36.
Mine was PR gifted because I am hashtag blessed, and as always, very thankful

Have you tried it yet? You can also pick up samples to try from your local Clinique counter before you go all-in, if you fancy.

#cliniqueid #myclinique

Unicorn Cosmetics – omg.

A few weeks ago, I had an instagram DM from Unicorn Cosmetics (www.unicorncosmetics.co.uk) asking if I’d like to try some of their products out and see what I think. I nearly died, I love Unicorn Cosmetics, it’d have been an honour (and nice and easy because I have a lot of their things anyway, MASSIVE fan girl).

I’m pretty much like a child in a toy store with makeup brands, so when asked what I’d like to try specifically ‘anything and everything’ seemed the way to go. I have no chill.

What I didn’t expect was the mass parcel that I received with an entire set of unicorn horn brushes, extras, mermaid brushes and eyelashes. I could have wet myself at this point. The owner, Mel said she was glad I liked them, HOW COULD I NOT?! This brand, even if we look at individual products that they sell, are so well thought out, so beautiful and well made they’re an absolute dreamboat for all makeup users, whether you’re 7 and playing pretend, 24 (like myself) and magpie to beautiful things, or 52 (like me mam) who just thinks they’re wonderful creations.

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Things of beauty are all well and good, but there’s no point if they don’t do what they’re meant to. No shit, these are the best brushes I’ve ever used. The only ones I’d possibly not buy again would be the mermaid ones (photo: far right) because the handle is made from silicone which makes it super flexible. For me, (not a trained professional) I found I was wiggling the handle a bit too much for my makeup application to be the sheer precision I liked, the unicorn handle ones suited me a treat.

Let’s talk pricing – because that’s the most important thing -aye?
– Purple mermaid brush – ‘Delphie’ £17.99
– Pink mermaid brush – ‘Korali’ £10.00 (currently on sale)
– Original Unicorn Brushes set – 10 pieces £45.00
– Unicorn brush ‘Pro 015 Cream Dream’ – £7.99 (currently on sale)
– Unicorn brush ‘Pro 048 Multipurpose’ – £6.99 (currently on sale)
– Unicorn eyelashes ‘Clementine’ – £9.99 (faux silk lashes)
– Dragon eyelashes ‘IceFyre’ – £9.99 (faux silk lashes)

You can buy these directly from their website http://www.unicorncosmetics.co.uk or from Beauty Bay.

So as brushes go, these are super affordable. The 10 piece set including the diamond bag for £45 are a steal in terms of quality and quantity. You’d be hard pushed finding a set as good with as many brushes elsewhere. But let’s talk about elsewhere for a second, because I’ve seen so many imitations of unicorn brushes now, unicorns based items are currency at the moment so you have to make sure you’re buying the right things.I abhor imitations, I think it shows a great lack of creativity on your own part. Unicorn Cosmetics are the originals and the best and that’s all I have to say on the matter.

My skin is super sensitive so the brushes being hypo-allergenic really works for me, they’re something you can buy and not have to worry about whether or not they’ll break you out. They’re handmade from synthetic taklon hair so they’re super, super soft and flexible AND pastel rainbow coloured. I love them. Have I said I love them? Everything is cruelty free and the Unicorn Brushes are even vegan-friendly and they also stock a vegan range, they’ve got you covered. The big brush kit comes with an accompanying detail sheet which gives you the number of all the brushes and what they’re best used for, which is super helpful. Particularly if you’re not totally au-fait with what every single brush does. And let’s be honest, who is?

Should you be a professional MUA, you can join their Unicorn Pro scheme and receive a massive discount. Also if you sign up to their mailing list you get 15% off your first order.

To be summer & festival ready, they’re recently launched face and body jewel stick-ons and body glitter and I don’t think any festival go-er would be complete without it. (Or really good Friday night party, or trip to the local supermarket – depends how brave you want to be).

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Let’s talk eyelashes. The packaging on these really got me because they’re just so different and cute. Can you imagine walking into a shop and seeing these? You’d be a moth to a flame. I think in the makeup world, you definitely do judge a product on it’s packaging because that’s partly what you’re paying for too, right? And these don’t disappoint. The only thing I’d point out is that they don’t come with glue ( for me, that’s normal now but it was the first question I asked when I got my first pair of not-high-street lashes) however, they do sell glue on their website for £2.50 so you’d may as well throw some of that in your basket too. If you’re in the market for some new lashes and want to go all in, you can buy 8 pairs for £59 whereas if you’d buy them individually it’d be £80, and that’s money, ladies and gentlemen, you can spend on cocktails.

In short, I love Unicorn Cosmetics. I’d rate the Unicorn brushes a solid 10/10. The products and the brand itself are wonderful, because I think they shows massive creativity in the makeup industry which sometimes can be a bit uniform (black handled brushes with a silver rim, anyone?)

They’re an amazing gift for either your make up loving mate/daughter/partner/sister/treat yo’self. They’re undoubtedly going to make someone’s day and make them feel special, because you feel sparkly just using them, let alone what glorious creation you make with them on your own face. Buy them and you can thank me later.

Let me know what you get!

Love,

Ruby x