Clinique iD is changing the game – are you ready to play?

If you’ve had your eye open recently, you will know that Clinique have been DOING BITS. Their new iD moisturiser has been something that has literally slammed into the skincare market and has changed the way that we can use targeted skincare.

Your individual moisturiser is fully customisable compromising of a moisturising base and then a treatment cartridge. I bang on regularly enough about the importance of a solid skincare routine and I’ve been recently getting into Clinique’s skincare range (hello moisture surge, luv u) so when iD came about it’s something that I couldn’t unsee and needed to try ASAP.

Big C

Clinique are running a series of pop up sites across the UK at the moment canonically (they’ve just been to Birmingham, if you missed it – there’s Clinique counters in Debenhams, Selfridges AND Boots), and this week they’re in Bluewater Shopping Centre. You can’t miss them; the sites look gorgeous.

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The whole experience of choosing your iD I thought was incredible, you have full control over how you want this product to make you feel.

Let me take you through the steps:

  1. Choosing your moisturiser base
    If you have super dry skin like myself, I chose the dramatically different moisturising lotion+ my skin absorbs it as if it’s water and it lasts all day. They also have oil control gel for more of an oily/combination-based skin texture or hydrating jelly which is for dry skin also. I nearly picked the hydrating jelly as it provides 24-hour moisture over 8 hours, but I prefer a lotion-based cream to a jelly one. I’m splitting hairs here.
  2. Choosing a cartridge
    I loved this bit. It was the first time I’ve seen treatment products which weren’t the ‘old but golds’ choice like pores and anti-aging, there was something in there for everyone. You can choose from:
    Irritation: Which calms skin, particularly if you’re sensitive to everything (like me) such as the weather or pollution.
    Pores and uneven texture: So, this cartridge contains AHAs which are your exfoliants used to give you the polish needed to retexture the skin. Very exciting to see this in a moisturiser, this is what I’d recommend if you wanted more of a glow finish.
    Uneven skin tone: If your only skin concern is uneven skin tone, you’re doing pretty well and I envy you massively. The Japanese Angelica Root in this cartridge targets those tiny areas of dullness on your face to make it even more perfect. Get out.
    Fatigue: I reallyyyy wanted to try this one, but I have other…. pressing issues. The overall polish this gives you to make your skin shine and reduce the signs of a tired face. It contains taurine so isn’t suitable for vegans.
    Lines and wrinkles: The whey protein in this cartridge reduces the lines and wrinkles and gives a smoothing effect over the skin. Love the idea that this contains whey protein, I’m imagining it to be like going to the gym but for your skin.
    Cartridges

I chose the irritation cartridge as there are days where my skin looks red and patchy and I’m not into it one jot. I’ve got a bit of a tin foil hat on when it comes to my skin and pollution, I hate the idea of the dregs of the city air invading my skin, it genuinely freaks me out a little bit, particularly when it makes my skin patchy.

Now, if you go to a pop-up site there is the option to customise your bottle and that is something I could not resist. If you can’t make your way to a site, you can go in to your nearest counter or order it online (there’s a cute 10% off your first order if you sign up to their newsletter). Mother’s Day will soon be upon us and if there is a brand your mam is going to recognise the name of it’s going to be Clinique because it’s a classic.
Bottle

I also want to quickly mention something, as I think it may resonate with more than a few people. I think I have been traumatised by beauty counters in the past. My teenage days where I was awkwardly tall and finding my feet with the whole makeup thing, I’d go into Debenhams or wherever and the counter girls would put the Fear of God into me and I wouldn’t talk to a soul. Even now, as a full-grown adult, counter assistants can put me off! But I have never, ever met nicer assistants than the Clinique group. If you’re a little bit nervous or have some questions about what would be best for you whether it’s makeup, skincare or how to get a certain look, Clinique is the place to go.

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Clinique iD moisturiser is £36.
Mine was PR gifted because I am hashtag blessed, and as always, very thankful

Have you tried it yet? You can also pick up samples to try from your local Clinique counter before you go all-in, if you fancy.

#cliniqueid #myclinique

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M-urrah for Murad

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I thought I knew a fair amount about skincare, I’ve been trying different products and fashionable fancies for years now both high and low end to find the perfect products for me. However, I’ve never found the ‘just perfect’ fit, one of my favourite parts of blogging though is being able to try a whole host of new brands or products, so I take it on the chin a lot.

Now, being a self-professed Indiana Jones of skincare, you can imagine how excited I was to be invited to Murad in Debenhams Bullring to try a Hydro-Glow Aqua Peel facial. I didn’t really know what it meant but it sounded fancy, so last Friday I skipped along. It was also nicely timed as the launch of their new Rapid Age Spot Correcting Serum was happening, and I fancied a look at that! They’re also a fully vegan friendly-PETA approved brand who don’t use fragrances, so that’s a double thumbs up from me.

I met the lovely Murad team, Shaz and Joseph and sat down to have my skin consultation. I’ve never had one before, so I was keen to see the results. Shaz asked me what I thought my main skin concerns were and I have really dry, sensitive skin and I thought I had big pores, so this is what I try to target the most in my skin care routine. However, what hadn’t occurred to me which the consultant brought up, was the fact that I have freckles and that these are pigmentation. I don’t know why but it had never even crossed my mind, so we popped this into the computer too.

For my skin consultation I rested my chin on a stand and two photograph-like shots of light were taken to read my skin. Shaz explained to me that the results would be read on a scale of 1-100, 1 being ‘girl you’re winning at life’ and 100 being ‘yikes’. (I mean she didn’t say it like that, obviously, that’s my interpretation). So let’s see how my results came in:

Wrinkles – 11/100
Redness – 9/100
Inflammation – 22/100
Pores – 5/100 (porefect)
Pigmentation – 40/100. What the actual.

I nearly croaked at my pigmentation score, let me tell you. I was all ready to be told that I was a red inflamed mess and was 100% not prepared for pigmentation. When I think of pigmentation I think of Michael Jackson and Winnie Harlow, definitely not, Ruby, 24 from Birmingham. Panic set in (and maybe a slight competitive streak) of how could I improve my score? SPFs and blue light protection.

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(guess which on the pigmentation screen is 😦 )

I kicked myself a little at SPF, because I know this. We all know this. The UV rays from the sun will damage your skin even when there’s no sun out. I remember pledging to myself months and months ago after a bout of sunburn that I’d wear sun cream every day (which to be fair lasted for about 2 weeks, and in my books that’s longer than some boyfriends, so y’know). Getting back on topic though, blue light caught my attention – what on earth is blue light? Shaz explained to me how blue light is the emission of light from screened devices, like this laptop screen is I’m looking at now, my phone and tablet screen etc. I freaked (again) a bit at this because how hadn’t I heard about this before how is this damaging my skin? Turns out, after I read a bunch of articles on it, we still aren’t sure. There have been many links between blue light and skin damage, but the jury is out over a definitive answer. Genuinely considered going out in a mask at this point. Please raise your hand if you’ve ever felt personally victimised by life and the environment.

Joseph was ready for me and my facial at this stage and Shaz said she’d give me the Murad Healthy Skin Guide and mark-up which products would help me with my skin whilst I relaxed in the facial area. Ladies and Gentlemen, I love a facial. It’s my all time favourite and I mean Favourite (with a capital F) kind of treatment. Needless to say then, that I have a lot of them, both professionally and at home with a plethora of different kinds of masks. Joseph showed me how to use the Hydro-Glow Aqua Peel mask and how I’d go about using my own at home (yes, folks, you can buy this off the shelf and use it at home!) He prepped my skin and popped on the face mask which comes in two parts:
– Firstly, it’s a ‘retexturizing swab’ which is, in other words, a cotton wool baton coated in lactic and glycolic acid which exfoliates the skin (this is where the brighter and more youthful glow comes in). Joseph said that this part could tingle, but it didn’t for me, maybe it’s because I use glycolic acid a fair amount on my skin anyway, but it’s something to bear in mind for you guys, should you get one yourself.

-Secondly, the Moisture Infusion Mask, which is a sheet mask that you keep on for 15 minutes. The mask replenishes and locks in moisture by using hyaluronic acid which is key to minimise lines and wrinkles. For me though, the main use of this mask was the hydration aspect as it adds 400% more moisture into your face. And those kind of numbers, my lovers, give. me. life.

The masks come in a pack of 4 single use treatments and cost £40, however, you only use one a month and let me show you how bangin’ my skin was immediately after and then the next day:

 

As you can see I got a truckload of information out of my consultation with Murad, and I’d recommend getting your skin looked at to anybody and everybody. Particularly those of you who think you don’t need it. It takes a maximum of 10 minutes, do it on your lunch break or whenever you’re next bimbling along through town. You can find your nearest Murad store here: https://www.murad.co.uk/spa-locator/show there are concession stands in most large Debenhams beauty halls and large Marks and Spencer’s, just double check before you go that if you want a skin consultation the one you are visiting has facial facilities.

I’m actually looking to go back to Murad asap to have a glycolic facial (which I saw another couple arrive to do whilst I was there) which costs £35 and gives you brighter, baby-like skin. For those of you that haven’t heard of glycolic acid, it’s often used by celebrities before red carpet events or parties and that’s how they achieve the ‘filter’ skin look without using snapchat like the rest of us…

The products that I’m currently using from Murad are:

Advanced Active Radiance Serum – £80, this has the environmental shield as I work in the city centre every single day, this helps sack off the pollution effects on my skin

Invisiblur Protecting Shield SPF 30 – £60/£80, there’s a reason this has won so many ‘best in beauty’ awards. Not only does it provide you with SPF protection it blurs and corrects fine lines and imperfections.

Retinol Youth Renewal Serum – £70, to only be used at night, the retinol gives my skin a smoother and more youthful glow.

I appreciate that these products are on the higher end of the price spectrum, but these are investment pieces that last a long time and genuinely work. I’d always recommend trying out samples first before going all in and buying the entire range (like I used to do) and definitely speak to the skin consultant about your specific skin needs. Murad specialise in anti-aging, anti-blemishes, pores, sensitive skin and pigmentation. It’s a well trusted dermatological brand founded in the eighties by Dr. Murad that have so many things to offer, that whatever your concern or results they’re able to help and provide you with solution options!

 

All product information is available online at: https://www.murad.co.uk/